CV - Martin Newkirk

Co-Founder | Product & Operations

2022 – Present | Sydney, NSW

Photonik is professional solar design software, with 2,100+ installer businesses signed up and users in 190+ countries since launch, and a marketplace for homeowners to buy solar from installers
Rebuilt the platform with AI-assisted development (Claude, Cursor) in six months, then shipped 10 new core features in weekly releases
Own the product roadmap, sprint planning and delivery
Run in-product feedback (Net Promoter Score +51 from installers, +33 from homeowners) and use it to set the roadmap

Senior Associate, Strategy & Operations

Sep 2021 – Sep 2024 | Hybrid – Sydney, NSW

Spent 2024 as Policy, Safety & Risk Programs Lead, owning the vehicle safety policy overhaul during the Uber integration
Ran company OKR planning and monthly executive reviews through the Uber acquisition and rebrand, aligned with Uber's global teams
Launched the complaints reporting system, with analytics and frontline training, so the business met AFCA requirements
Built the EV program dashboards and partnered with Growth and Product on campaigns that increased EV supply

Product Manager

Apr 2018 – Sep 2021

Launched Key Swap so owners could join without a full in-car installation. By the Uber acquisition, 10,000 cars were on the platform and 60% used Key Swap
Reworked onboarding and trip start to make bookings more reliable and cut cancellations
Ran A/B tests on checkout so more new users completed a first trip
As Car Next Door's first product manager, set up agile delivery and quarterly OKRs from scratch

Fleet Manager

Mar 2016 – Mar 2018

Founder

2014 – Present

Built an independent solar and battery advice site with 8.3M unique visitors and 10.2M visits (2014–2025)

Founder

Apr 2012 – Mar 2016 | Melbourne, VIC

Founded and managed solar operations business, overseeing logistics, administration, and installations
Built a system that automated quotes, invoices and compliance paperwork (including STC forms) for electricians entering solar

Shine On

Operations Manager

Feb 2011 – May 2012 | Melbourne, VIC

Managed supply chain, procurement, and logistics for solar installation business
Streamlined internal processes and supplier management to improve efficiency

UK Department of Health

Business Manager

Jan 2009 – Aug 2010 | London, UK

Supported Director General of Informatics with ministerial briefings and strategic documentation

Martin Newkirk